Lyris Technologies: Email Marketing Pioneers

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	Lyris in the News
	11/30/07: Gilbane: Hot Banana is Top Banana for Usability, Integration 11/19/07: Lyris Rounds Out HQ Dashboard With PPC Management Tool 11/16/07: Lyris introduces Lyris HQ integrated marketing platform, announces ... 11/16/07: Lyris to Combine E-Mail Marketing with Other Online Tools 11/16/07: Lyris Launches BidHero PPC Solution 11/15/07: First Take: Lyris HQ 11/15/07: Lyris Looks Beyond E-mail with Ad Management Combo 11/7/07: JL Halsey Decides A (Name) Change Would Do It Good CMS Wire 8/29/07: SPF checks are a growing part of deliverability authentication DM News 8/28/07: One in Four Messages Trashed, And It’s Your Fault Direct Mag 7/26/07: ISP policies make reputation key to e-mail deliverability BtoB Magazine - New York, NY, USA 7/19/07: Google Gives Newspapers Shot in Arm With Ad Service E-Commerce Times 6/5/07: Content of marketing emails is not key trigger for ISP spam filters E-consultancy (press release) - London,England,UK 6/3/07: E-mail Deliverability Report Card: Permission Isn't Enough ClickZ News - New York,NY,USA 6/3/07: Content not the main culprit for email non-deliverability BizReport - USA 6/01/07: Study: Email Deliverability Still a Challenge, but Content Not ... Marketing Vox News - USA
	Lyris Press Releases
	12/5/07: Lyris, Inc. Releases Latest Version of Hot Banana Web CMS Solution 11/27/07: Gilbane Web Content Management Survey Lauds Lyris' Hot Banana CMS Solution for Positive User Experience 11/15/07: Lyris, Inc. Launches BidHero Campaign Management Solution 11/15/07: Lyris, Inc. Launches Lyris HQ - an Integrated Platform Offering Single Sign-on for Core Marketing Technologies 11/15/07: Lyris, Inc. Announces New Trading Symbol 11/12/07: Lyris Inc. Names Blaine Mathieu Senior Vice President of Marketing 10/31/07: J.L. Halsey Announces Name Change to Lyris, Inc. 09/12/07: J.L. Halsey Integrates Lyris ListManager with ClickTracks Web Analytics, Expanding Email Marketers’ Insight into Subscribers' Post-Email Behavior 08/29/07: Email Sender Authentication Checks On the Rise, According To Lyris’ EmailAdvisor Deliverability Study 07/23/07: Lyris Technologies Introduces Consulting Services to Help Installed Software Clients Maximize Email Deliverability 07/10/07: Lyris Enhances EmailAdvisor Deliverability Solution with Updated ISP Reports and Email Client Previews 07/09/07: J.L. Halsey Expands Management Team with Technology, Service/Support Veterans 06/26/07: J.L. Halsey to Seek Stockholder Approval for Name Change; Announces Appointment of Two New Directors 05/29/07: Lyris EmailAdvisor Study Further Dispels Myth That Content is Major Reason ISPs Filter Legitimate Email Marketing Messages Into the Spam Folder 02/26/07: Lyris Technologies’ EmailAdvisor Deliverability Solution Now Supports Outlook 2007 02/07/07: Lyris ListManager 9.2 Continues to Set New Standards 01/30/07: Less is more for NET-A-PORTER 01/29/07: Leading High-End Online Jewelry Site Ice.com Charms Customers with Targeted Emails Using Lyris ListManager
	Events
	WebMasterWorld (PubCon) Las Vegas Convention Center December 4-7 Exhibiting Brands: ClickTracks and Hot Banana Email Insider Summit Stein Eriksen Lodge, Park City, Utah December 9-12 Campus Technology Westin Market Street Hotel, San Francisco December 10-12 Exhibiting Brands: Lyris, Inc.

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