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Press Release
 

 

University of Wisconsin Offers Faculty and Staff Free Email List Management and Distribution Services; Lyris ListManager Generates 200,000 Outbound Emails per Day

EMERYVILLE, CA — 02/15/2006 — Lyris® Technologies, subsidiary of J.L. Halsey (OTC BB: JLHY) and leading provider of email marketing solutions, today announced that University of Wisconsin, Madison is offering its faculty and staff the means to connect with communities of students, colleagues, and other University affiliates with specific interests and needs through the use of email lists. University of Wisconsin is subsidizing this service to make it available to faculty and staff at no cost.

"Faculty and staff asked for an easy solution that lets them handle email list development and management," said Joe Tarter, University of Wisconsin, Email List Services Manager. "Our relationship with Lyris Technologies and its product ListManager allows us to let our University tap existing resources to promote additional educational services and programs to our students."

Through the use of List Manager, the University of Wisconsin reaches more than 900,000 subscribers on 25,000 different lists. Each day, approximately 6,000 campaigns are initiated by University faculty, staff and students, which ultimately translate to the delivery of more than 175,000 messages daily.

About Lyris Technologies

As a member of the J.L. Halsey family (OTC BB: JLHY) of email technology pioneers, Lyris Technologies joins Sparklist and EmailLabs in providing leading-edge email marketing solutions to the industry's largest and most diverse array of customers. Lyris' flagship product, Lyris ListManager, is one of the world's best-selling software solutions for email marketing while Lyris ListHosting offers the same powerful capabilities in the form of an on-demand web-based service. For more information, visit www.lyris.com.

 

 
   
   
     

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