Yahoo, Hotmail, and AOL Remain Predominant Delivery Channels for Opt-In Commercial Emails

Fewer American Internet Users Receive Opt-In Commercial Emails via Work Email Accounts

EMERYVILLE, Calif.—March 7, 2006—Lyris® Technologies, subsidiary of J.L. Halsey (OTCBB:JLHY - News) and leading provider of email marketing solutions, today released poll results indicating that Yahoo, Hotmail, and AOL remain as the predominant delivery channels for opt-in commercial email communications. Twenty-six percent of American internet users are receiving opt-in commercial emails via Yahoo, 21 percent via Hotmail, and 13 percent via AOL. In contrast, only 8 percent of American internet users are receiving opt-in commercial emails via their work email accounts.

"What's most interesting about these results is that fewer American consumers are using work email accounts as the delivery vehicle for opt-in commercial emails. This trend could be driven by factors such as rapid adoption of high-speed internet access at home and increasing consumer comfort in managing multiple email accounts, each serving a different purpose," said David Dabbah, Director of Sales and Marketing, of Lyris.

The poll also indicated that 30 percent of American internet users have only one email account, 37 percent have two email accounts, 19 percent have three email accounts, and 13 percent have four or more email accounts.

"Although the spam problem has improved significantly, staying on top of the latest compliance rules from the top ISPs will continue to be a major priority for legitimate email marketers in 2006. Email marketers should also actively support the latest industry efforts to develop and adopt email authentication standards," Dabbah adds.

Lyris' poll results were based on 126 responses from a nationally representative sample based on age, gender, and income. The poll was conducted in January 2006. The margin of error for the survey is +/- 8.7 percent.

About Lyris Technologies

As a member of the J.L. Halsey family (OTCBB:JLHY - News) of email technology pioneers, Lyris Technologies joins Sparklist and EmailLabs in providing leading-edge email marketing solutions to the industry's largest and most diverse array of customers. Over 5,000 companies use Lyris' email marketing solutions to automate the growth and management of their email lists, as well as publish email campaigns, email newsletters, and email discussion groups. Known for positive ISP relations, outstanding deliverability, and a commitment to permission-based marketing, Lyris solutions are leaders in the industry. We believe Lyris' flagship product, Lyris ListManager, is the world's best-selling software solution for email marketing, while Lyris ListHosting offers the same powerful capabilities in the form of an on-demand web-based service. For more information, visit www.lyris.com.