|
51 percent and 44 percent of American Internet Users Make Purchases from Opt-In Commercial Emails and Online Ads, Respectively
Internet Users Who Make Purchases from Opt-In Commercial Emails Are Also Likely to Make Purchases from Online Ads
EMERYVILLE, Calif.—March 21, 2006—Lyris® Technologies, subsidiary of J.L. Halsey (OTCBB: JLHY - News) and leading provider of email marketing solutions, today released poll results that suggest opt-in commercial emails and online ads continue to be highly effective sales channels. The latest poll showed that 51 percent of American Internet users make purchases from opt-in commercial emails regularly and 44 percent make purchases from online ads regularly. Ten percent of the sample respondents make purchases from opt-in commercial emails as frequently as a few times a month, and 6 percent make purchases from online ads at the same frequency level. "These poll results underscore the growing importance of the Internet as a sales channel. For most companies, the best Internet marketing strategy employs a well-balanced mix of targeted email campaigns and targeted online ads. Both vehicles are proving to be highly effective at converting readers into buyers," said Dave Dabbah, Director of Sales and Marketing at Lyris.
The poll also showed that those Internet users who make purchases from opt-in commercial emails are also likely to make purchases from online ads (0.7 Probability). Similarly, those Internet users who make purchases from online ads are highly likely to make purchases from opt-in commercial emails (0.82 Probability).
About Lyris Technologies
Founded in 1996, Lyris Technologies provides leading-edge email marketing software solutions to over 5,000 customers worldwide. Our suite of products, led by our flagship product ListManager, offers powerful tools for opt-in email marketing, list management, database segmentation, and deliverability assurance. Lyris offers both hosted and software versions for publishing email campaigns, newsletters, and discussion groups. Our commitment to permission-based marketing, outstanding deliverability rates, and our extremely positive ISP relations make Lyris' solutions among the best-selling email marketing applications on the market today. Headquartered in Emeryville, California, Lyris Technologies, is a subsidiary of the J. L. Halsey Corporation (OTCBB:JLHY - News) along with Sparklist and EmailLabs. For more information, please visit http://www.lyris.com.
|
