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Lyris Enhances IDG Email Marketing Offerings
Boston, MA - 11 June 2002 - Lyris Technologies
announced today that it will extend its partnership
with International Data Group (IDG), the world's leading
technology media company, to deliver email marketing
and email filtering software to IDG subsidiaries PC
World, CXO Media, IDG.net and IDG Global Communications.
"We designed Lyris ListManager 6.0 specifically to
meet the needs of major news and media companies like
IDG," said Lyris CEO John Buckman. "With extensive new
personalization and reporting features, we're confident
that ListManager will continue to meet IDG's needs now
and into the future."
"IDG's PC World, CXO Media, IDG.net, and IDG Global
Communications currently use Lyris ListManager and Lyris
MailShield," said IDG Global Communications President
Jeff DeBalko. "The response from each subsidiary has
been very positive, as Lyris's software has the scalability
and flexibility they need to effectively manage their
enterprise e-mail systems."
About International
Data Group
International Data Group (IDG) is the world's leading
technology media company. IDG publishes more than 300
magazines and newspapers and offers online users the
largest network of technology-specific sites around
the world through IDG.net (www.idg.com), which comprises
more than 330 targeted Web sites in 80 countries. IDG
is also a leading producer of 168 computer-related events
worldwide, and provides IT market analysis through 51
offices in 43 countries worldwide. Company information
is available at
http://www.idg.com.
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