EMERYVILLE, Calif.—These days, even marketers who email with permission may be inadvertently or incorrectly blacklisted. All of the major ISPs, including Hotmail, MSN, Yahoo, and AOL block emails coming from domains that are blacklisted. Rather than losing communication with customers and suffering lost business, Internet health superstore By The Planet uses Lyris to publish their email newsletter, better ensuring that the company won’t be incorrectly blacklisted, according to Moses R. Nae, Director of Business Development.

By The Planet switched to ListManager from Lyris Technologies, a leading provider of e-mail marketing solutions and a subsidiary of J.L. Halsey (OTCBB:JLHY), because the company “wanted to be able to see the likely results of their email newsletter campaign before they delivered it to their entire list,” according to Nae. “We needed to be certain that we wouldn’t encounter any problems with blacklisting, and we knew that Lyris had really good relationships with the ISPs including being whitelisted with most of them,” added Nae. “Lyris’ long-established relationship with the ISPs helps assure us of a much higher success rate as does Lyris’ deliverability tool, EmailAdvisor.”

When marketers conduct a deliverability audit using EmailAdvisor, they receive notification within a few minutes that a Blacklist Monitor report is ready for review. “EmailAdvisor’s Blacklist Monitor tells marketers if any of the major blacklist organizations have targeted the domains referenced in their emails,” says Dave Dabbah, Director of Sales and Marketing at Lyris. “Marketers can take appropriate steps to resolve the blockages before they send the emails out. This way, they can improve their email campaign’s deliverability rate.”

Key benefits of Lyris ListManager’s EmailAdvisor Blacklist Monitor include:

• Checks more than 150 different blacklist organizations;
• Checks all domains referenced in a message, including the sending domain and the domains of any links within the body content. While a marketer’s “From” address might be in the clear, marketers may have less insight about any third-party advertisers or other sites linked in their message;
• Provides the intelligence marketers need on a regular and frequent basis to ensure that their email gets through to all key domains.

To demo Lyris EmailAdvisor, please visit http://www.lyris.com/products/emailadvisor/signup_now.html.

To view a sample email newsletter from By The Planet, please contact Moses Nae, Director of Business Development, By The Planet, at mnae@bytheplanet.com.

About Lyris Technologies, Inc.

Founded in 1994, Lyris Technologies (http://www.lyris.com) provides leading-edge email marketing software solutions to over 5,000 customers worldwide. Our suite of products, led by our flagship product ListManager, offers powerful tools for opt-in email marketing, list management, database segmentation, and deliverability assurance. Lyris offers both hosted and software versions for publishing email campaigns, newsletters, and discussion groups. Our commitment to permission-based marketing, outstanding deliverability rates, and our extremely positive ISP relations make Lyris' solutions among the best-selling email marketing applications on the market today. Headquartered in Emeryville, California, Lyris is a subsidiary of the J.L. Halsey Corporation (OTCBB:JLHY), a leading provider of technology solutions to marketers at mid-size businesses. J.L. Halsey's other brands include ClickTracks, EmailLabs, Hot Banana, and Sparklist.