McAfee Leverages Lyris ListManager

Lyris ListManager Email Marketing Software Leveraged by McAfee for Communication with Its Global Consumer Subscriber Base

Lyris Technologies, Inc. announced today that McAfee, Inc., the leading provider of intrusion prevention solutions, uses Lyris ListManager email marketing software for its email marketing campaigns aimed at consumers in the European and Japanese markets.

McAfee uses the software to send its customers virus alert email, special offers, product promotions and information about subscribers' accounts. The company chose ListManager because of the software's ability to handle Japanese double-byte characters and because it preferred a fast, highly scalable in-house solution that its internal worldwide marketing teams could easily learn to use.

ListManager software has also helped to fortify McAfee's regional customer retention efforts. McAfee's e-commerce department targets two types of recipient for its retention email campaigns: trial users whose product evaluation periods are nearing completion, and paid users whose subscriptions are up for renewal. The ListManager software has helped McAfee to communicate regularly with its customers about the status of these subscriptions and subsequently, the company has achieved a very high retention rate of its current subscriber base.

"It is essential that subscriptions to McAfee security services are not allowed to lapse, leaving users without protection against viruses and other threats that can result in the loss of important data or even identity theft," said Rajiv Katira, director of E-Commerce at McAfee. "Therefore, it's critical that we communicate regularly with our customers about their subscriptions and help them to ensure continuous protection. Lyris ListManager's reliable mailing engine and scheduling function enable us to easily do that."

ListManager is an integral part of McAfee's regular email communication to its customer base, consisting of several million subscribers to McAfee VirusScan(R), McAfee(R) Personal Firewall Plus, McAfee SpamKiller(R) and McAfee(R) Privacy Service -- some of the most popular anti-virus and Internet security solutions available.

McAfee collects opted-in addresses when its customers register online and the company strives to exceed industry standard best practices for permission emailing. Its ListManager license sends email at a rate of 300,000 unique messages per hour, and includes professional marketing features for demographic targeting and campaign results tracking.

About Lyris Technologies Inc.

Lyris ListManager is a highly scalable, feature-rich application for opt- in email communication, and is the world's best-selling email marketing software with an installed base of 3,000 businesses. Another 1,200 organizations use the application through Lyris' hosted (ASP) services. Currently in version 8.0, ListManager runs on Windows, Linux, and Solaris and is compatible with Microsoft SQL Server, Oracle, and PostgreSQL databases. For more information, visit http://www.lyris.com.