What's new in ListHosting

From the new look and feel of the homepage to improved split testing, ListManager is smarter, faster, and easier, providing the key tools and features you need to manage all the aspects of your email marketing program.

New in 9.3:

• ListManager is now integrated with ClickTracks web analytics: Now, customer who use ListManager for their email marketing and ClickTracks for their web analytics have access to integrated data from both applications.  This means that these customers are able to track their subscribers behavior from the time a subscriber opens and clicks on links in an email to the subscriber’s behavior on the company’s website.
  
  As well, customers can create new user segments based on the results of this web analytics data and automatically populate the segments into list manager for subsequent email targeting.

• New reporting filters and consolidated reports menu.  New filtering options allow for easier cross-list, cross-campaign, and date range reporting on key reports.

• Improved Help System.  New layout and search functionality provides quick access to information. 

• Web server enhancements.  Ongoing stability and performance improvements ensure that ListManager’s speed and reliability is always leading the industry. 

New in 9.2:

• Template and Content Builder
  Lyris has developed two new toolsets for users who want to build their own templates. Our new, easy to use interface gives users the ability to:
  • Create templates from scratch (or upload pre-existing HTML)
  • Designate regions as editable or non-editable
  • Insert and edit content using our new WYSIWYG content editor
  • Insert images using a simple drag and drop process, and resize them from within the template tool
• Image Library
  When creating new emails or templates, users can easily view and upload their images from an image  library. Within the library, images can be catalogued using custom folders and viewed as thumbnails or full size previews. A simple drag and drop interface is provided for adding images to content.
  
• New and Improved HTML Editor
  To enhance the new content and template tools, we have developed a new HTML editor. This robust and highly tested editor will be available as part of the primary template, content, and mailing creation screens, as well as launched as part of the template editing window.
• Enhanced Reporting
  The first in a series of reporting improvements Lyris has planned, with this release Lyris has redesigned two of the most critical reports: the Mailing Overview and the Dashboard. Both reports include additional, more comprehensive data that is more concisely and intuitively displayed, and a new, very modern graphics package.

  The new Mailing Overview report can now be accessed directly from the Home screen in addition to the existing menu link. This report also displays quick-links to other related reports, giving the user easy access to important data and results of their email campaigns. The enhanced Dashboard provides trend data and the ability to compare mailings within a site, list, or campaign. Each report also enables users to drill-down and view supporting data.

  In addition to these enhancements, we have also added additional filters to some of the more popular reports. The Tracking Summary, Delivery Table, and All Outgoing Mailings reports now have date range and mailing type filters that users can use to narrow their report selections.

• Support for Domain Keys
  Domain Keys, a leading email authentication system developed by Yahoo, are a mechanism for verifying the domain of an email sender and the integrity of the messages sent. It is a proven method for identifying and removing forged email from the inboxes of users. ListManager 9.2 now supports Domain Keys and allows administrators to configure their settings at a site or list level.
• Advanced Message Throttling
  Many ISPs are limiting the number of connections and mailings they accept from any one IP address. In order to help our customers most effectively send email to these domains, we have added a throttling control mechanism to ListManager.

  On a per destination basis, users will be able to set limits to the number of messages delivered per connection and the number of connections that should be made per hour.

New in 9.1:

• A-Z Indexing for large lists:
  On pages with long lists of entries (e.g. the comprehensive list of lists or list administrators, or when working with segments), an alphabetical index will be available at the top of the viewtable to assist in navigating the list of entries shown. By clicking on a letter, only list entries starting with that letter will display, helping users to more easily find the entry they're looking for.

  The new A-Z Indexing feature assists users in navigating within large lists by providing an alphabetical index which users may use to navigate to the list items that begin with the letter chosen.

• Map Report of Mailing:
  ListManager now offers a Map Report, showing geographically where your e-mails are being sent throughout the U.S. This feature, powered by Yahoo Maps, displays a map of the country and provides for each state statistics on how many emails were sent and how the recipients in that state responded to the mailing, based on open rates, clickthrough rates, and conversion rates. Requires "add member columns" capability.

• Enhanced API:
  Expanded Application Programming Interface (API) functions include a new “Quick Send” capability that makes it easy for users to send emails without going through the process of creating an entire campaign. This feature is just the first of many new features Lyris has planned as part of its program to expand the application’s foundation.

• Survey Responses Matrix Report:
  Enhanced survey results capabilities provide more data in an exportable format.

New in 9.0

• New Engagement Index
  Our new Engagement Index comprehensively evaluates how effective your campaigns have been in retaining your audience. Use this Index to better measure the success of new content or revised segmentation. The data provided also gives a more accurate ROI and a more realistic way to compare results of mailings internally as well as against your competitors.
  
• New Reporting Dashboard
  This feature shows at a glance a list of your most recent mailings, resulting metric trends, the “health” of your membership (percent that opened your email, clickthrough percentage, how many new members, how many unsubscribes, etc.), which mailings generated the most purchases, and server and ISP performance.
  
• Advanced split-testing functionality
  ListManager now has improved split-testing capabilities, including randomly generated test segments, concurrent sending of test emails, comparative reporting, and an easy to use, wizard-driven functionality for creating and running your tests.
  
• High-powered mail queue
  The process to detect duplicate addresses has been reengineered, resulting in processing speeds from two to ten times faster. We’ve also increased the efficiency of bounce processing and click tracking, dramatically boosting our overall sending speeds. With 9.0, clients can expect sending speeds up to 6 times faster.
  
• Redesigned navigation
  A new and expanded side navigation includes both top-level menus and subordinate pages, allowing you to move around the application faster.
  
• New look and feel
  
• Microsoft SQL Server 2005 now fully supported
  

Would you like detailed information on ListManager’s new features?
Get it here.