ListManager's Enterprise offers the most comprehensive feature set of our critically acclaimed email marketing software—with tools for true “closed loop” direct marketing campaigns and deep business analysis.

In addition to its expanded benefits, ListManager Enterprise incorporates every feature found in ListManager Standard and Pro, including full database integration, audience segmentation, content personalization, automated bounce handling, open detection, and clickthrough tracking.

Benefit	Main Features
All benefits of the Standard and Pro feature sets, PLUS:
Market with perfect timing	Triggered mailings. Send automatic emails at exactly the right time: database-driven email alerts, birthday greetings, policy renewal reminders, and more. Sequential mailings. Send a series of carefully timed mailings for maximum results, such as a multi-part email course.
Optimize sales results	Purchase tracking. ListManager monitors online purchases resulting from your email campaigns, recording and storing all relevant data. Sales-related reports. ListManager tracks your sales results in attractive charts, bar graphs, and line graphs. Easy sales integration. ListManager makes it a snap to link sales data with your CRM or e-commerce system. In addition to information about a purchase, you can store product SKU numbers, order IDs, customer IDs, or customer demographic information. You can even record offline purchases in ListManager. Offline events tracking. You know your email campaigns deliver online results — but they can also impact offline behavior. Now track telephone sales, in-person seminar registrations, press mentions, or any other kinds of offline events that are important to your business.
Get to know your customers	Customer interest analysis. Track how much interest list members show in your mailings, Web site, and product/service offerings. See which mailings or list generate the most interest and optimize your efforts to keep customers coming back. Sales cycle analysis. Use ListManager "interest tags" to determine exactly where all of your list members are in the sales cycle. See which customers visit your most important pages and target them as "hot leads" ready for personal sales calls.
Evaluate the effectiveness of your Web site	Web traffic analysis. Discover when and how often list members visit your Web site, identify which pages are most popular, and see how member demographics affect your site traffic. Shopping cart abandonment tracking. Use ListManager's interest stage tags to see which pages cause the greatest drop off. Identify list members who have abandoned the shopping process and send them follow up messages or promotions to encourage them to buy.
Monitor the results of your efforts	Over 200 reports. Get a clear, visual picture of your results with ListManager's pre-built reports on mailings, members, interest and Purchase Tracking, Web site traffic, and server performance. You can also create and save your own custom reports. Access EmailAdvisor . Now Lyris’ critically-acclaimed legibility and delivery service is available directly in the ListManager interface
Enhance member experience	Recency and frequency limits. Prevent overmailing and maintain positive list member relations by automatically limiting the number of messages you send, and how often members receive them. Automated member update. Trigger permanent changes to a member's record when he/she visits certain pages on your Web site. Use member profiles to allow list members change their settings, interests, or subscriptions without the intervention of an administrator.
Control administrator access	Granular permissions. Allow or deny list administrators access to sections of the ListManager interface. This is a URL-based permission system, so user access may be customized page by page; for example, you can grant certain administrators the right to create content but not send mailings, etc.