ListManager Features & Benefits Review the ListManager Standard feature set Review the ListManager Pro feature set Review the ListManager Enterprise feature set

•  Content Creation

Create text, HTML, or multipart MIME messages

Build your own templates with the new HTML template builder
Image Library

Convert and validate content, links

Perform basic mail merges

Edit HTML messages with new HTML editor

Include attachments

Include email or web surveys with survey wizard

One
Question

Perform spam analysis

 

Perform enhanced mail merges, all fields

 

Include dynamic/conditional content, advanced scripting

 

Include links to video or audio clips (rich media)

 

•  Campaign Building

Segment based on demographic data

  

Segment by clickthrough and clickstream behavior

 

Create, preview, save, export, and download segments

 

Perform segmentation based on survey responses

 

Build queries using the Lyris Query Builder

  
Test message using A/B split-testing    

Create triggered and sequential mailings

 

 

Set recency and frequency limits to prevent list fatigue

 

 

Set behavior-driven database updates

 

 

• Administration

Provide one-click opt-in functionality in email or web

Offer email and web-based unsubscribe to recipients

Handle grievances with automated complaint handling

Keep lists clean with automated bounce handling

Maintain three-tiered password protection

Compare list against suppression/banned email address lists

Web interface TCP/IP security

View administrator activity with administrative audit trail

Front-end server clustering

ListManager instance clustering

SSL support

 

Granular permissions

 

 

•  Reporting and Tracking

ClickTracks Web Analytics Integration

At-a-glance stats and trends on most recent mailing
Results and trends dashboard

Pre-built reports on mailings and list activity

Individual member reports
Engagement Index

Real-time mail queue analysis

Custom chart builder

 

HTML open detection/sniffer

 

Clickthrough and clickstream tracking

 

Refer-a-Friend functionality and tracking

 

Forward tracking

 

Blacklist monitor and complaint checking

 

Demographic analysis

 

• Discussion and Archive Features

Discussion group management

RSS syndication

Conferencing (real-time chat)

View as newsgroup (multiview)

 

• Additional Features

Automatic ODBC data synchronization

Advanced message throttling
Support for domain keys

Online and offline purchase tracking & reporting

 

 

Customer interest analysis

 

 

Sales cycle & abandonment tracking

 

 

Web traffic analysis

 

 

Total mailing analysis views