Building on ListManager's Standard features, the Pro feature set enables marketers to send highly targeted email messages to list segments and enhance overall delivery success with expanded tracking features. The Pro feature set offers the following benefits:

Benefit	Main Features
All benefits of the Standard feature set, PLUS:
Secure and compatible with your system	SSL support. Securely access the ListManager web interface using the industry standard "https:" protocol.
Enhanced content creation	Rich media support. Add audio or video to your email content. Survey tools. Expand your understanding of your customers with ListManager surveys. Create segments of your list based on specific survey responses. Import web page content. Easily build HTML messages by pulling web pages or other HTML content directly into your message, straight from the Internet.
Pro-level message testing and targeting	Optimize content with split tests. Randomly split your lists to test different messages. Audience segmentation. Clear, natural language wizards make it easy to create list segments — such as those who opened a particular mailing, clicked on a specific link, or bought a certain product — or any other fields stored in your database server.
One-to-one personalization	Advanced mail merge. Customize your message using data from any field in your customer database. List merge/purge and sampling. Send the same message to multiple lists without duplicates. Conditional content and scripting. Create dynamic message copy that appears depending on the recipient attributes, or customize your message with complex scripts.
Expanded tracking of mailings and members	HTML open detection/sniffing. Detect which recipients have HTML-reading capability, and track/graph those who opened your message in an HTML-capable mail reader. More pre-built reports. Visualize your results with more than 100 pre-built reports, or create your own with ListManager’s report wizard. Access EmailAdvisor. Now Lyris’ critically-acclaimed legibility and delivery service is available directly in the ListManager interface. Additional fee applies. Easy clickthrough and clickstream tracking. Track all links in a mailing with a single click. Easily send follow-up messages based on clicking or web site activity. Refer-a-friend and forward tracking. Help your list members invite their friends to your list, and track the results of those invitations. Learn which mailings were most viral. Side-by-side analysis of mailings. Group multiple mailings into campaigns, then compare results. See detailed member activity. Click on a member's email address to view a comprehensive history of his or her activity, including opens, clicks, and forwards.
User-friendly administration	Database manager. Add fields to your ListManager database to capture demographic information. You can also view any internal table, add records directly to your member table, and use segments to filter a view of the members table.
Discussion group features	Create private newsgroups. Multiview option allows users to read and search list archives. Access can be restricted to members only.