|
|
 |
|
Lyris
Home } Knowledge
Center } Featured Articles |
|
 |
Articles
on Email Marketing |
 |
| |
- How Repetition Kills the Goose that Lays the Creative Egg
A little creativity can go a long way. Why not create a theme that you can use to drive your email campaigns for several months...
- Ten Easy Email Resolutions for 2008
This will be the year you either fine-tune your email marketing program or finally kick it into high gear and work out the thorny problems that have been preventing you from getting your highest return possible. Not sure where to start?
- Send. Analyze. Target. Resend.
There’s a lot more learning to be had beyond open and click-through rates for your email marketing campaigns...
- To Everything, Turn Turn
Fall is a perfect time to launch those email marketing initiatives you’ve been thinking about.
- Getting Better Results with Segmenting
Sending out a single email message to every address in your database whenever you wanted is so 20th Century!
- Why (List) Size Isn’t Everything
Even if you collect all the addresses yourself, if you never clean out your list, you end up with the database equivalent of a house so stuffed with junk...
- The Lost Art of Email Marketing
Those of you responsible for your email marketing know that it is an art. But there is some science to it too...
- Engagement 2.0: Beyond Opens and Clickthroughs
Customer “engagement” is an increasingly hot topic for anyone who publishes content online, as well as for marketers and advertisers...
- In email fashion, double opt-in is the new black
You’re the bees’ knees of email – or so you thought...
-
Humor in Marketing: Take my wife... please.
Unless you're marketing funeral caskets to funeral homes—marketing can and should be fun!
- Employee Spotlight: Jonathan Henke
We interviewed Jonathan Henke, Lyris’ new Usability Engineer and asked him about his role at Lyris.
- Twelve Rules to Live By
Tips for Making Your Email Messages More User-Friendly
- Charity or Business Model?
We may make products or provide services, and this is what eventually earns us revenue. But is this all that we do? And does our answer to this question have any bearing on our marketing programs?
- Now What Was the Name of that Restaurant Again?
What about your customers or your readers? What they may be interested may be different than what you may be interested in.
- The Elusive Value of the "Industry Benchmark"
People want to know what is a typical response rate for an email campaign? Or how often should you send out messages? What type of open, clickthrough, and conversation rates should you expect from your email marketing? What is notable about these questions is that there is an impression that there are industry benchmarks that can be universally applied to email marketers.
- Employee Spotlight: J.D. Peterson, Product Marketing Manager
we interviewed J.D. Peterson, Lyris’ new Product Marketing Manager and asked him about his role in the company.
-
Split Test for Success
There’s a couple of topics that have generating a lot of discussion of late. Deliverability is one; another is how to continue to grow your opt-in email list. With so much talk about these topics, one wonders how much time and effort is being spent on the content of your email messages now that you’ve got a sizable opt-in list and have overcome your deliverability challenges.
-
Going Beyond the Mississippi — How sophisticated is your customer segmentation?
Segmentation by demographics is important, but in today’s landscape, marketers have to do much more in terms of understanding their audience than simple geographic segmentation. They need to be sure they’re delivering the right message to the right people at the right time.
- To blast or not to blast…
Most discussion about email these days focuses on the benefits marketers can derive from all these tools, how much their customers really appreciate receiving content that is targeted and relevant, how much they can learn from analyzing their metrics.
- How can you measure what you cannot measure?
The Intangible Benefits of Email Marketing
You’ve certainly considered and likely calculated the ROI of your email marketing program, but what about the intangible benefits that your email marketing provides? How do things like branding, for example, fit into the equation?
- Say It With Style(s)
Email marketers love sending messages with HTML. The catch is, email looks better in HTML only if the HTML renders correctly in the recipient’s email client or reader. If the HTML looks wrong, the message may just be ugly—or may be completely unreadable. At worst, the recipient may think it’s spam or a phishing attempt and report your mail to the ISP.
- Your Guide to the New
"Do Not Email" Laws in Utah
and Michigan
Two new controversial state laws designed to protect minors could have unintended consequences for legitimate opt-in email marketers. Get the latest on Michigan and Utah's "Do-Not-Email" legislation and how it could affect your publishing efforts.
- Boosting Email Deliverability: Bounce Basics
Your email could be blocked-and you don't even know it. Even the best successful delivery statistics can hide deliverability problems.
- A Sender ID Primer, for Senders
To combat spam and phishing scams, Microsoft recently implemented its Sender ID Framework on all Hotmail accounts. How does this affect legitimate email marketers?
- Boosting Email Deliverability: Why Unsubs are Good
No sender ever wants to lose an address of course, but when one turns bad or a recipient asks to stop receiving mail, it can actually be a blessing in disguise.
- Boosting Email Deliverability: The Role of DNS
How can you ensure your legitimate mail isn’t mistaken for spam?
- The GEMS of Lyris
Our list of Lyris GEMS (GEMS stands for "Greatest Email Marketing Strategies") honors the best and most innovative email marketing tactics we saw in 2004.
- Go to the Light: California’s new “Shine the Light” legislation
California's new "Shine the Light" law went into effect on January 1 st, here's a quick primer on how to comply.
- Beyond the Email Address
There are a number of ways to find out more about your list members: target your messages, segment your list, and customize your content.
- Beat the “Delete” Key
What made your customer hit delete instead of opening your message right away, or at least saving it to be read later? Find out!
- Are They Getting the Picture(s)?
When you send out a mailing to your recipients, what are they really seeing? The answer may be "not much," to the dismay of those who send out mailings that include images in their HTML.
- Goals: Getting "SAM" Wise
Marketers everywhere are realizing that purposeful, goal oriented email programs tend to yield better results.
- Why Open Rates are Bogus
Ah, the open rate: the power metric that marketers have long regarded as the perfect indicator of just how warmly their mailings are being received. Or is it?
- The Politics of Email
Now that 2004 Presidential election is over, what will happen to the millions of email addresses the candidates collected so persistently?
- The Apprentice 2
Team Mosaic took a more high-tech approach to Trump's challenge, and sold 27 wedding gowns in four hours, to the opposition's 2. Their secret weapon? Email marketing.
- Opt-in Email in Theory and Practice
By sending email only to people who want it, you differentiate your messages from spam and increase the value of your list.
Collections
|
|
|
