Less is More: Introducing ListManager 8.0

ListManager 8.0 is all about sending targeted mail more responsibly — the only way to differentiate yourself in a spam-filled world.

This latest release includes frequency limits, enhanced address and list suppression, RSS support, SPF protection, and an informative new home page!

Learn more about ListManager 8.0.

Open Season on Open Rates

Metric-savvy marketers have paid strict attention to open rates for years now, but the value of this number is changing. Learn why open rates are bogus.

Survey: Changing Email Practices

Despite anti-spam laws, we're getting more of it than ever. What have you changed to distinguish your opt-in email from unsolicited junk?
Take the survey!

Tips and Tricks: Cool Things You Can Do with ListManager

Ready to do something more with email? Check out our collection of tips and tricks, including two new ways to get the most out Lyris ListManager:

• Should you send email or blog it? Do both! Publish your newsletter as an RSS (Really Simple Syndication) feed!
  Creating an RSS feed

• Where do your listmembers go on your site after they've clicked on a tracking link? Find out, with clickstream tags.
  Creating clickstream tags

Have a tip you'd like to share? Doing something cool with ListManager? Let us know!