With its fresh new design and extensive Knowledge Center, the new Lyris Web site puts more than a decade's worth of email marketing expertise at your fingertips.

Visit the new site and take a look around.

 

In the final installation of our three-part series on improving email deliverability, we explore the ins and outs of bounces, including how to tell when they signify larger delivery problems.

Learn all about bounces and find out how to improve overall delivery rates in the process.

 

What happened when 100 consumers were asked to identify the most suspicious messages out of ten real email campaigns? The results might surprise you.

Find out which emails consumers found most untrustworthy and how to avoid being seen as a suspicious sender.(PDF format)

ISPs may be getting better at distinguishing legitimate email marketing messages from spam, according to the results of Lyris' quarterly report on email deliverability.

See key Q2 delivery trends, including which ISPs did the best job of delivering opt-in email marketing messages. (PDF format)

 

Two state laws that affect all commercial emailers went into effect this July.

Get a fix on Michigan and Utah's "Do-Not-Email" legislation and how it affects email marketers.

 

Designed to help busy marketers maximize inbox delivery of their email campaigns, The Marketer's Checklist for Inbox Delivery provides ten ultra-practical delivery tips in a handy checklist format.

Get your copy today [pdf].

We make it easy to upgrade. Find out how. .