Report: New ISP Deliverability Report for Q1 2007

Report: European ISPs Consolidate their Lead Over U.S. ISPs

Lyris' new deliverability report now tracks the delivery results of more than 400,000 opt-in emails.  This quarter's results debunk a common myth amongst marketers.  Find out more and get all the latest stats for the top US and international ISPs.

Click here to read the full report. (PDF format)

 

Article: Engagement 2.0: Beyond Opens and Clickthroughs

Click here to read more about measuring customer engagement.

 

Case Study: Why you should want your email marketing to go to the dogs, the Royal Canin way!

Specialty pet food purveyor Royal Canin knows the value of email marketing for educating their customers and generating loyalty. They also succeed in creating highly personalized emails with incredible ease, using Lyris' ListManager software.

Read how they did it and you too can run with the big dogs! (PDF format)

 

Coming soon: Deliverability Decoded
See what Lyris has in store with our upcoming release of a brand new version of our popular EmailAdvisor deliverability tool. Check back soon!

Details will be available on our product page.

5/9/2007: Transactional e-mails: the chocolate mousse torte of your marketing
DM News - New York, NY, USA

5/2007: Outlook 2007: One small misstep for Microsoft, one giant leap back for e-mail marketing
Greentree Gazette

4/30/2007: Never Get Junked Again
iMedia Connection

4/4/07 iMedia Connection Email Quality Control in 8 Steps

Value Add: Did you know that Lyris' sister company, ClickTracks, will perform a free click fraud analysis and give you a report on where they see problems? Click fraud does happen -- get your free report from ClickTracks today!