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Article: To Everything, Turn Turn
It's that time of year
again. Your customers – and your co-workers -- are all back
from their summers and their vacations, and the new brisk
feeling in the air and the shorter days remind them that the
lazy days are ending and it’s time to get moving again.
Fall is therefore a
perfect time to launch some of those email marketing
initiatives you’ve been thinking about.
 Click here
to read the Lyris article and see
what fresh new approaches you might apply to your email
marketing program. 
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Article: Getting Better Results with
Segmenting
Advances in email list-management software, plus
changes in subscriber expectations and increasingly
sophisticated email users, have altered the marketing
landscape to the point where you need to work harder than ever
to make sure every message you send is relevant and useful to
your subscribers.
What's an effective and relatively easy way to do
this? Segment your list!
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Case Study: How a High-End Speaker Manufacturer Uses
ListManager to Manage its Global Customer
Communications
How does a high-end speaker manufacturer Bowers
& Wilkins segment and target their communication to
several markets, communicating with tens of thousands of
people across 60 countries and further engaging their already
devoted customer base? Through email marketing, of course. See
how B&W utilizes ListManager to achieve incredible
clickthrough rates!
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 Update Your
Software |
Lyris
now integrates with ClickTracks Web Analytics! Have you
upgraded yet to ListManager
9.3?
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| Lyris In The News |
8/29/07 DM News
SPF checks are a growing part of
deliverability authentication
7/26/07: BtoB Magazine
ISP policies make
reputation key to e-mail deliverability
More | |
