July 2005: The Lyris "Broken Email" Study
One hundred study participants were asked to view a group of email messages and identify which ones appeared the most suspicious/untrustworthy. You might be surprised by their answers!
April 2005: Lyris Q1 2005 ISP Deliverability Report Card
From January through March 2005 the Lyris EmailAdvisor tool monitored the delivery trajectories of 21,684 email marketing messages sent from 49 different businesses to multiple accounts at 41 ISP and ESP domains. What the resulting data tells us is eye opening.
